For this brief we were each given a film and asked to create film titles, a film poster, website, iPad app and social media banner. The film I received was a documentary called The End of Time which follows the lives of three terminally ill people.
Denial the first stage of coming to terms with your illness is a defence mechanism this led me to think of mechanisms which led me to think of cogs which in turn led me to think of a watch bringing me back to the idea of time. Which then made it seem so clear.
There was a much simpler answer to these
film titles: time!